FOROF is a unique reality in Rome, founded in 2022 by Giovanna Caruso Fendi, which combines archaeology and contemporary art, history and experimentation.
FOROF is located in the heart of Rome, in Palazzo del Gallo di Roccagiovine, and overlooks one of the city's most prestigious archaeological areas: the Forum of Trajan (2nd century A.D.), the center of political, social and commercial power in the Imperial era. The space occupies the premises adjacent to Trajan's Column and preserves in the underground rooms, in agreement with the Archaeological Superintendence of Rome, the only colored marbles of the flooring of the Basilica Ulpia and the remains of the eastern apse (2nd century AD).
FOROF was established as an innovative project with the legal formula of an SRL Benefit Society, whose commitment is to create a positive social impact from shared value and which, in the exercise of an economic activity, aims to reinvest the revenues generated in the artistic and cultural project.
Beginning in 2001, excavation and restoration operations were carried out and financed by the Alda Fendi Experiments Foundation, under the scientific direction of the Archaeological Superintendence of Rome. The excavations have allowed the precious and almost unexpected discovery of the largest marble floor area of the entire Trajan complex corresponding with the area of the eastern apse of the Basilica Ulpia and the identification of the type of perfectly preserved marbles, called "ancient yellow," "pavonazzetto" and "African green." In addition, from the analysis of the arrangement of the marble slabs, the exact orientation of the Basilica Ulpia within the Forum of Trajan could be ascertained.
Commercial and legislative functions were held in the Basilica Ulpia, as well as the important ceremony of manumissio, by which slaves were granted freedom and citizenship, resulting in the important acquisition of civil and political rights.
For FOROF ESSENCE, Giovanna Caruso Fendi invited Laura Bosetti Tonatto, among the most renowned noses in the industry, to transform the story of the Basilica Ulpia into a fragrance; the essence, with its olfactory notes of rose, amber, saffron and incense, is intended to restore the spirit of a place, becoming a cultural and social narrative of the universal value of Freedom through an olfactory pathway, which has become a permanent project of FOROF.
For FOROF ESSENCE, Giovanna Caruso Fendi invited Laura Bosetti Tonatto, among the industry's most renowned noses, to transform the story of the Basilica Ulpia; the essence, with its olfactory notes of rose, amber, saffron and incense, aims to restore the spirit of a place, becoming a cultural and social narrative of the universal value of Freedom through an olfactory path, which has become a permanent project of FOROF.
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Exhibition Production Coordinator
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