FOROF is a unique reality in Rome that combines archeology and contemporary art, history and experimentation, offering diversified services and an innovative cultural proposal. Founded by Giovanna Caruso Fendi in 2022, FOROF implements an unprecedented model of cultural entrepreneurship with the desire to generate a positive and lasting social impact thanks to a program based on the idea of a place of culture and exchange in which past and present come together.
For centuries, Rome has attracted writers, artists and intellectuals from all over the world and can return today to host art projects that rediscover its ancient charm in our present in an inevitable comparison with the history of the city and its historical heritage. artistic. The cultural program that is the basis of the entire project and its identity is based on the idea of making FOROF a place of culture, art and history.
FOROF occupies the spaces of the historic Palazzo del Gallo in Roccagiovine, in front of Trajan's Column at the Imperial Forums, and preserves in the underground rooms, in agreement with the Archaeological Superintendence of Rome, the colored marbles of the flooring of the Basilica Ulpia and the remains of the eastern apse (2nd century AD).
With the aim of sharing art in an innovative way, in a constant dialogue between history, archeology and contemporary art, and giving ample space to the artists' vision, FOROF hosts a program of site-specific exhibitions in dialogue with the archaeological site of Basilica Ulpia. The site-specific exhibitions are activated through a program of monthly appointments - Episodes - offering real participatory experiences of in-depth analysis of the current exhibition.
Giovanna Caruso Fendi
FOROF was born from the need not only to protect, conserve and continue the path of valorization of the artistic and cultural heritage of the place in which it was born, but also from the sense of responsibility to make contemporary art a means of conveying contents that bring to reflect and "open your mind".
I wanted to entrust the creation of the artistic program to a curatorial team of great experience, sensitivity and prestige, following the idea that art can create a connection between the depth of the past and the potential of the present, leading to a greater awareness of our contemporary.
In fact, from the idea that even thought evolves with a spiral movement of ascent and descent, it will be possible to create, through the messages conveyed by contemporary artists, a sort of perennial connection between the descent into history (archaeological site ) and then also of ascent towards the present (street level), like a film (Trajan's Column) almost like a cinematographic direction that continually goes forward and backward, in a continuous individual and social enrichment. I would like FOROF to be a place of improvisation, a container of experiences to live, as if we imagined an engaging and long sunset that from entry to exit... never ends! With FOROF the intent is to embrace the comparison with history and beauty through the language of the artists who will participate in the programming of the space in a completely new and innovative way. A place intended not as a museum, but as a living space, a stage where the role of the spectator merges with that of the performer.